Social Media Marketing Course
Credits: 3 Credits (126 Clock Hours)
Self-paced: 4-month completion deadline.
Daily Starts
Venture into the pulsating heart of Social Media Marketing with MAR-104. In an age where digital platforms dominate and shape the marketing sphere, understanding the ins and outs of platforms like Facebook, Twitter, Instagram, and emerging networks is paramount. MAR-104 doesn't just skim the surface; it dives deep into the mechanics of crafting and executing a robust social media marketing plan, exemplified with impactful real-world examples. Drawing knowledge from "Social Media Marketing 2nd Ed." by Barker and Bormann, this course presents a synthesis of the latest campaigns, strategies, and evolving landscapes of social media, equipping students to master the complexities of this dynamic domain.
What you'll learn:
- Recognize the pivotal role social media plays in global business dynamics.
- Distinguish the unique characteristics of Social Media Marketing (SMM) from traditional offline marketing.
- Articulate a comprehensive social media plan, understanding the steps in the SMM planning cycle.
- Decipher the power of big data in driving precise audience targeting in SMM.
- Comprehend the cardinal rules of engagement for SMM and the importance of ethical decision-making.
- Unlock the potential and benefits of marketing through diverse social networks.
- Explore the marketing significance of blogs, podcasts, webinars, and video streaming.
- Gauge the surge in global mobile connectivity, particularly in the U.S. context.
- Strategically choose the right social media metrics, considering both quantitative and qualitative factors.
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Courses are self-paced and supported by qualified faculty. Students work on their reading, assignments, and quizzes on their own time. This flexibility allows students to study while navigating the rest of their busy lives. Our courses and programs have completion deadlines, but beyond that, students can complete the work on their own schedule. Instructors are always available for questions and support. Students are not required to attend any scheduled class meetings.
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Advance your education with an accredited certificate program from Washington Technical Institute (WTI). WTI is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning.
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Washington Technical Institute is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning.
