Contemporary Marketing Course
Credits: 3 Credits (126 Clock Hours)
Self-paced: 4-month completion deadline.
Dive into the dynamic world of Contemporary Marketing with MAR-103. This course offers a deep exploration into the strategies and tactics that define success in today's rapidly changing marketing landscape. With the rise of social media, digital advertising, and new consumer behaviors, businesses must adapt and evolve. MAR-103 keeps pace with these shifts, offering insights into the latest industry trends and best practices. Drawing from "Contemporary Marketing 18th Ed." by Boone and Kurtz, learners benefit from a rich blend of theory, case studies, and practical applications. A highlight of this course is the opportunity for students to design a marketing plan for a real product, bringing theory to life.
What you'll learn:
- Trace the evolution of marketing through the five distinct eras of its history.
- Understand how marketing adds value by exploring the four types of utility.
- Differentiate between the six diverse categories underpinning modern marketing.
- Examine the variations in marketing plans across different organizational levels.
- Harness the power of digital marketing, capitalizing on its five core opportunities.
- Comprehend the pivotal role social media plays in influencing consumer buying decisions.
- Navigate the complexities of the global marketing environment, recognizing five major influencing factors.
- Evaluate promotional mixes effectively, based on the five determinants of their success.
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Courses are self-paced and supported by qualified faculty. Students work on their reading, assignments, and quizzes on their own time. This flexibility allows students to study while navigating the rest of their busy lives. Our courses and programs have completion deadlines, but beyond that, students can complete the work on their own schedule. Instructors are always available for questions and support. Students are not required to attend any scheduled class meetings.
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Washington Technical Institute is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning