Marketing Research Course
Credits: 3 Credits (126 Clock Hours)
Self-paced: 4-month completion deadline.
Daily Starts
Embark on a journey into the pivotal realm of Marketing Research with MAR-102. This comprehensive course unfolds the systematic approach employed by top-tier businesses in gathering, recording, and analyzing market information. With an ever-growing emphasis on data-driven strategies in the modern business world, understanding the fundamentals of marketing research is indispensable. Powered by "Essentials of Marketing Research, 7th Ed." by Babin, students are provided with a blend of both qualitative and quantitative insights into the intricacies of market study. Real-world examples, contemporary case studies, and the integration of big data make the learning experience not only enlightening but also highly relevant to today's marketing environment.
What you'll learn:
- Grasp the core essence of marketing research and its transformative impact on businesses.
- Harness the potential of big data, understanding its role in refining business decisions.
- Navigate the structured stages of the marketing research process, becoming proficient in each.
- Delve into the ethical considerations in marketing research, recognizing potential dilemmas and resolutions.
- Differentiate between and effectively employ qualitative and quantitative research methodologies.
- Master the nuances of surveys, appreciating their capability in revealing insights into human behavior.
Login At Your Convenience
Courses are self-paced and supported by qualified faculty. Students work on their reading, assignments, and quizzes on their own time. This flexibility allows students to study while navigating the rest of their busy lives. Our courses and programs have completion deadlines, but beyond that, students can complete the work on their own schedule. Instructors are always available for questions and support. Students are not required to attend any scheduled class meetings.
Get Started Today!
Advance your education with an accredited certificate program from Washington Technical Institute (WTI). WTI is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning.
Get More Information
...
Washington Technical Institute is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning