Internet Marketing Course
Credits: 3 Credits (126 Clock Hours)
Self-paced: 4-month completion deadline.
Dive deep into the dynamic realm of online marketing with our Internet Marketing course. Designed to lay the groundwork for grasping the essentials of digitally promoting products and services, this curriculum offers a comprehensive overview of the myriad tools and strategies pivotal to flourishing in the digital marketing landscape. With MAR-101, not only will you explore the specificities of internet marketing but also learn how it intertwines with core business concepts, redefining conventional business models and relationships in a digital-first era.
Key Insights you'll gain:
- Delve into the origins of the internet, understanding its unparalleled capabilities as a communication platform.
- Decipher the pivotal role of customer experience at the heart of the digital transformation wave.
- Differentiate between the multifaceted business concepts of supply chain, value chain, virtual value chain, and the value ecosystem.
- Recognize the internet's potency as a direct-response medium and harness its capabilities.
- Unpack the nuances of social media marketing, realizing its indispensable value to contemporary commercial enterprises.
- Familiarize yourself with fundamental terminologies such as SEM (Search Engine Marketing), SEO (Search Engine Optimization), and PPC (Pay-Per-Click). Further, grasp the essentials of tailoring a website for optimal organic search results.
- Decipher the transformative impact of the internet, particularly search functionalities, on the Business-to-Business (B2B) purchasing paradigm.
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Courses are self-paced and supported by qualified faculty. Students work on their reading, assignments, and quizzes on their own time. This flexibility allows students to study while navigating the rest of their busy lives. Our courses and programs have completion deadlines, but beyond that, students can complete the work on their own schedule. Instructors are always available for questions and support. Students are not required to attend any scheduled class meetings.
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Washington Technical Institute is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning