BUS306: Principles of Marketing

Principles of Marketing Course

Credits: 3 Credits (126 Clock Hours)
Self-paced: 4-month completion deadline.
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Description
Description

Delve deep into the world of marketing with BUS306, a comprehensive exploration into not just the theory, but the actual practice of marketing. This course meticulously blends traditional marketing ideologies with modern-day themes, ensuring a well-rounded grasp on topics like service dominant logic, sustainability, and the ethical dimensions of marketing. Furthermore, with an ever-evolving digital landscape, the course sheds light on the transformative influence of social media on marketing dynamics, from sentiment analysis to mobile marketing strategies. Equipped with the "Marketing, 20th Ed." by Pride and Ferrell, students are set for an in-depth journey into the marketing realm.

What you'll learn:

  • Grasp the foundational concepts of marketing and its multifaceted components.
  • Navigate through various product and market entry strategies in the business world.
  • Decode the nuances of brand decisions when introducing new products to the market.
  • Understand the regulatory landscape, unraveling the laws governing both online and traditional marketing avenues.

Enroll Anytime

Students can enroll at Washington Technical Institute any time of the year. Open enrollment allows students the ability to start straining for a new career without waiting for a traditional semester to begin.

Self-Paced Courses

Every course at WTI is self-paced, allowing students to spend the time they need to master each lesson. Students have the flexibility to plan and adjust lessons to fit their schedule.

Accredited by MSA-CESS

Washington Technical Institute is regionally accredited as a postsecondary institution by the Middle States Association Colleges & Schools.

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Courses are self-paced and supported by qualified faculty. Students work on their reading, assignments, and quizzes on their own time. This flexibility allows students to study while navigating the rest of their busy lives. Our courses and programs have completion deadlines, but beyond that, students can complete the work on their own schedule. Instructors are always available for questions and support. Students are not required to attend any scheduled class meetings.

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Advance your education with an accredited certificate program from Washington Technical Institute (WTI). WTI is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning.

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Washington Technical Institute is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning.