MAR-102: Marketing

Credits: 3 Credits (126 Clock Hours)
Self-paced: 4-month completion deadline.
Daily Starts

Description

Our Business Marketing course provides a comprehensive introduction to fundamental marketing principles, practices, and their application. Through a managerial perspective, students will explore current marketing systems with a focus on real-world examples. Topics covered include consumer behavior, market research, feasibility analysis, product development, promotion, distribution channels, pricing, international marketing, and technology utilization. This is an essential course for an aspiring business professional.

Students will learn:

Marketing Basics
Marketing Research
Product Development
Price-setting
Communication
Risk Management
Customer Relations
...and more

Enroll Anytime

Students can enroll at Washington Technical Institute any time of the year. Open enrollment allows students the ability to start straining for a new career without waiting for a traditional semester to begin.

Self-Paced Courses

Every course at WTI is self-paced, allowing students to spend the time they need to master each lesson. Students have the flexibility to plan and adjust lessons to fit their schedule.

Accredited by MSA-CESS

Washington Technical Institute is regionally accredited as a postsecondary institution by the Middle States Association Colleges & Schools.

Login At Your Convenience

Courses are self-paced and supported by qualified faculty. Students work on their reading, assignments, and quizzes on their own time. This flexibility allows students to study while navigating the rest of their busy lives. Our courses and programs have completion deadlines, but beyond that, students can complete the work on their own schedule. Instructors are always available for questions and support. Students are not required to attend any scheduled class meetings.

Features

Interactive Online Learning that Fits Your Schedule

Washington Technical Institute understands that you have a busy schedule and that you are looking for a school that will fit into your lifestyle. Our virtual classroom helps you fit your education into your life. Our synchronous sessions are designed to help provide additional instructor-led activities and interactions to help with some of the more complex topics. No need to worry, though…if you miss a session, they are all recorded! You can connect with your instructor on questions you have at any time.

Check out the video below for a walkthrough of our learning management system!

Program Starts

This program starts every day which means you do not have to wait to get started on your education!

Technology Requirements

Students will need to have access to the internet as well as a computer or Chromebook to complete this class. Using a tablet, or phone will not be possible for this program given the nature of the material.

Tuition

Ask Our Student Student Services Staff About Special Tuition Options
Call Today 1-800-371-5581

Tuition Includes:

24/7 Access to WTI Interactive Online Classroom
Hands-on Instruction by qualified attorney professors
Audio Lectures (downloadable)
Westlaw or Lois Law Training
Lifetime Career Development Guidance
No Interest Installment Plans

Total Tuition: $599

Available Payment Options & Financing

Full Payment: $599
Payment Plan: $299.50 over 2 payments

Certain restrictions apply for students who pay for tuition via a third party, such as WIA, Vocational Rehabilitation, MyCAA and other funding sources. Please see the Financial Assistance page for details and other information.

Curriculum

This course provides a fundamental understanding of marketing research methods employed by well-managed businesses. MAR-102 is broadly structured to follow the steps in the marketing research process by covering topics such as: problem definition, research design (exploratory, descriptive and causal), data collection methods, questionnaire design and attitude measurement, sampling schemes, and data analysis. This course emphasizes both the qualitative and quantitative aspects of marketing research.

Course Objectives:

Throughout the course, you will meet the following goals:

Understand marketing research is and what it does for business.
Explain how big data can be used to help businesses make better decisions.
List the major stages of the marketing research process and the steps within each.
Understand marketing ethics and ways that researchers can face ethical dilemmas.
Compare, contrast, and know how to use qualitative research and quantitative research.
Know what a survey is and how it can provide insight into explaining human behavior.

Ch 1: The Role of Marketing Research
Ch 2: Big Data and Better Decisions
Ch 3: The Marketing Research Process
Ch 4: Organizational and Ethical Issues
Ch 5: Qualitative Research Tools
Ch 6: Ch 6: Secondary Data Research
Ch 7: Survey Research
Ch 8: Observation
Ch 9: Conducting Marketing Experiments
Ch 10: Measurement and Attitude Scaling
Ch 11: Questionnaire Design
Ch 12: Sampling Designs and Procedures
Ch 13: 3: Describing Samples and Populations
Ch 14: Basic Data Analysis
Ch 15: Testing for Group Differences
Ch 16: Communicating Research Results
Ch 17: Advanced Data Analysis
Ch 18: Advanced Topics in Linear Analytics
Ch 19: Testing Hypotheses and GLM
Ch 20: Multivariate Data Analysis
Ch 21: Interdependent Analysis Techniques
Ch 22: Structural Equations Modeling

Grading Scale

A = 95-100%
B = 88-94.9%
C = 80-87.9%
D = 70-79.9%
F = Below 70%

Grade Weighting

Chapter Quizzes.................70%
Final Exam..........................30%

Get Started Today!

Advance your education with an accredited certificate program from Washington Technical Institute (WTI). WTI is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning.

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Get More Information

Washington Technical Institute is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning.

MAR-102: Marketing