Credits: 3 Credits (126 Clock Hours)
Marketing is critical to any business venture. Marketing is an exciting and dynamic subject. This module approaches marketing as an integrated set of tasks and functions, built on a solid set of foundations. Marketing skills are not presented as independent functions, but as a set of proficiencies and knowledge combined with economics, finance, and career planning. Students learn how to create strategic plans and how the different skill sets of marketing interface with each other. This is marketing in the real world: integrated, strategic and always changing. Specific topics covered includes: marketing basics, e-marketing, the impact of marketing on society, marketing economics, marketing research, product development, advertising, price-setting, communication, risk management, customer relations and competition among many others. An essential course for an aspiring business professional.
Earn Your Certificate Online
Upon completion of this individual course, students will be awarded a certificate from The Washington Technical Institute.
Certification from the accredited Washington Technical Institute will signify the student's achievement in both knowledge and competence.
This certificate is valid in all 50 States.
Course Format: Asynchronous
Students are required to complete weekly reading assignments both from the textbook and other supplemental materials. Students must also participate in discussions with the course instructor and fellow students. Discussion forums are provided in the WTI online classroom.
Online tests are conducted at the end of each course.
Students are not required to attend any scheduled class meetings. Log in at your convenience to attend school.
Washington Technical Institute is fully accredited by the Middle States Association (MSA) CESS, and recognized by the US Department of Education and CHEA.
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Washington Technical Institute is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning