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Undergraduate Certificate in Marketing Online

Home   >   Undergraduate Certificate in Marketing Online

Certificate in Marketing Online

Credits: 15 Credits (630 Clock Hours)
Self-Paced: 8-month completion deadline
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Description Features Tuition Curriculum
Description

The Washington Technical Institute undergraduate marketing certificate program delivers extensive, specialized training in multiple aspects of marketing. Washington Online's online marketing courses are designed to offer students the planning, analysis, and decision-making techniques they need to compete in today's evolving marketing and business climate. The career certificate in marketing helps students to develop the knowledge, analytical skills, and creativity needed to advance in a career in marketing. This program is 630  clock hours and offers 15-college credits from a regionally accredited institution.

Students will complete the following courses to earn an Undergraduate Certificate in Marketing.

BUS300 Introduction to Business
BUS306 Principles of Marketing
BUS422 Consumer Behavior
BUS424 eMarketing
BUS425 Developing New Products and Services

Popular careers in Marketing include:

  • Online Marketing
  • Advertising
  • Public Relations
  • Sales Executives
  • Product and Service Distribution
  • Brand Management

What you Get

  • Online digital textbook access and comprehensive online resources and assessments
  • Access to highly qualified instructors that are experts in the field
  • Freedom to complete courses at your own speed in a self-paced learning format
  • Personalized career counseling
  • Access to MyPlan and résumé builder.

Ready to get started today? Call Washington Online toll-free: 1-800-371-5581.  *Courses start weekly, so there is no waiting to get started toward a new career.

The U.S. Department of Labor estimates that 19,700 new marketing, advertising, and promotions manager jobs will be filled by 2024.

SOURCE: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, Advertising, Promotions, and Marketing Managers (May 5, 2016).

Washington Technical Institute is fully accredited by the Middle States Association of Colleges and Schools MSA-CESS and recognized by the US Department of Education and CHEA.

Features

Interactive Online Learning that Fits Your Schedule

At Washington Tech we understand that you have a busy schedule, and that you are looking for a school that will fit into your lifestyle.

We start new sessions every four weeks, and since there is no physical classroom to attend, you can do your coursework whenever and wherever you like, 24/7, via the Internet.

Program Starts

This program starts every day which means you do not have to wait to get started on your education! 

Technology Requirements

Students will need to have access to the internet as well as a computer that can work with the software used in this program. Using a Chromebook, tablet, or phone will not be possible for this program given the nature of the material. Most software used will be open-source, free downloads. However, students may need to purchase short-term subscriptions to software. The benefit of students purchasing this software themselves is that all the work they do will stay with them and they will have access to it after they complete their program with WTI. 

We, at Washington Online, understand that times can be tough financially so we offer all of our students the opportunity to utilize an interest free payment plan. To find out more information check out the tuition page

Tuition

Ask Our Student Affairs Counselors about Special Tuition Options
Call Today 1-800-371-5581

Tuition Includes:

  • 24/7 Access to WTI Interactive Online Classroom
  • Hands-on Instruction by qualified instructors
  • Audio Lectures (downloadable)
  • Lifetime Career Development Guidance
  • No Interest Installment Plans

Total Tuition: $2,900

Available Payment Options & Financing

Financial Aid is available for those who qualify

  • Pay in full
  • Interest-free installment plans
  • Employer Reimbursement (check with your employer)
  • Private loans & Scholarships

Click here to learn more about financing your certificate program with Climb.

You can see all your options by clicking here.

Curriculum

BUS-300: Introduction To Business

In this up-to-date, comprehensive survey, BUS-300 addresses forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship and global issues, while new coverage examines the impact of social media on business, international business, green and socially responsible business, and sustainability

Throughout the course, you will meet the following goals:

  • Define business and identify potential risks and rewards.
  • Identify the types of ethical concerns that arise in the business world.
  • Explain the economic basis for international business.
  • Describe the advantages and disadvantages of various forms of business ownership.
  • Describe the four basic management functions: planning, organizing, leading and motivating, and controlling.
  • Describe the major components of human resources management.
  • Explain why it is important for a business to use social media to promote their business.

BUS-306 Principles of Marketing

In this introductory Marketing course, students learn the experience and process of actually doing marketing, not just the vocabulary associated with it. BUS306 is broken into five dominant themes of marketing: service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. There is also updated coverage of developments in the influence of social media to empower consumers and marketing’s use of social media. This includes sentiment analysis, mobile marketing, and customer service and complaint tracking as a communications and promotions channel.

Throughout the course, you will meet the following goals:

  • Define marketing and outline its components
  • Describe the different types of product strategies and market entry strategies that companies pursue.
  • Understand the branding decisions firms make when they're developing new products.
  • Explain the laws that regulate online and other types of marketing.

BUS-422 Consumer Behavior

BUS422 focuses on the varied topics related to the consumer behavior discipline with a particular focus on the contemporary issues of consumerism, marketing, and social media. This course is about a subset of behaviors—the psychology and sociology of human behavior as it relates to consumer decision making and action. Shopping, buying, and consuming goods and services that deliver desired benefits is a major focus as well. Understanding what benefits consumers are seeking and how they make decisions, shop, buy, and actually consume helps marketers develop and carry out more effective marketing strategies.

Throughout the course, you will meet the following goals:

  • Explain the nature and role of the consumer in the marketplace.
  • Understand the consumer decision-making process.
  • Understand how memory, motivation, and beliefs influence purchasing.
  • Identify how culture, social class, and social identity affect decision making.
  • Describe the role of sociology and technological innovations in consumer behavior.

BUS-424 eMarketing

This course combines academic theory and practical experiences to thoroughly cover all aspects of online marketing. Topics covered include: Search Engine Marketing, Affiliate Marketing, Web Analytics and Conversion Optimization, Web Development, Online Copywriting, Online Advertising, WebPR, Online Reputation Management, Pay Per Click Advertising, Viral Marketing, Social Media Marketing, Search Engine Optimization, and eMarketing Strategy.

Throughout the course, you will meet the following goals:

  • Develop an understanding of how the Internet evolved.
  • Understand how e-mail developed into an important eMarketing tool.
  • Understand the advantages and disadvantages of online marketing.
  • Understand the digital experience from the customers’ point of view.
  • Explain why search engine optimization is crucial to today’s businesses.
  • Describe the social and regulatory issues surrounding online marketing.
  • Explain the role mobile marketing plays in the advertising strategies of the future.

BUS-425 Developing New Products and Services

A central theme of BUS425 is that there is a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. This course will provide students with this notion and how to manifest it as a contributing employee at any company.

Throughout the course, you will meet the following goals:

  • Understand the fundamental concepts related to understanding differentiation and the diffusion of innovations within the context of monopolistic competition.
  • Identify the three approaches to price discrimination and product differentiation.
  • Understand PD curves that exists between developing Midas and Hermes products.
  • Describe development points in the business cycle for a new venture.
  • Describe the frameworks of real option concepts and strategic action.
  • Describe how the Ten–Ten planning process can be used to develop business plans.
  • Identify the process and elements that are used to develop a full-blown business plan.
  • Understand the basic difference between goods and services.
  • Describe the nine supersectors that comprise the service economy

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Washington Technical Institute is Regionally accredited by the Middle States Association Colleges and Schools, and recognized by the United States Department of Education. Washington Technical Institute is licensed as a Private Career and Technical Institute with the Minnesota Office of Higher Education pursuant to Minnesota Statutes, sections 136A.821 to 136A.832.

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