Certificate in Marketing Online

Credits: 15 Credits (630 Clock Hours)
Self-Paced: 8-month completion deadline
Daily Starts

Description

The Undergraduate Certificate in Marketing provides students with comprehensive and specialized training in multiple aspects of marketing. Designed to equip students with the skills and knowledge necessary to succeed in today's fast-paced business environment, the program covers essential topics such as planning, analysis, and decision-making techniques.

Key features of this program include:

Extensive training in multiple aspects of marketing
Flexible online courses available on-demand to fit students' schedules
Focus on planning, analysis, and decision-making techniques
Opportunity to develop knowledge, analytical skills, and creativity
Designed to help students advance in a career in marketing

Upon completion of the program, students will have the knowledge and skills necessary to succeed in a variety of marketing positions, from entry-level to more advanced roles.

Enroll Anytime

Students can enroll at Washington Technical Institute any time of the year. Open enrollment allows students the ability to start straining for a new career without waiting for a traditional semester to begin.

Self-Paced Courses

Every course at WTI is self-paced, allowing students to spend the time they need to master each lesson. Students have the flexibility to plan and adjust lessons to fit their schedule.

Accredited by MSA-CESS

Washington Technical Institute is regionally accredited as a postsecondary institution by the Middle States Association Colleges & Schools.

Popular careers in Marketing include:

Online Marketing
Advertising
Public Relations
Sales Executives
Product and Service Distribution
Brand Management

Students will complete the following courses to earn an Undergraduate Certificate in Marketing:

BUS300 Introduction to Business
BUS306 Principles of Marketing
BUS422 Consumer Behavior
BUS424 eMarketing
BUS425 Developing New Products and Services

Job Outlook

According to the U.S. Bureau of Labor Statistics, Marketing professionals have a 10% projected job growth between 2020-2023, which is considered faster than average. Marketing professionals work in a range of environments from small to large business, local governments, and even from home. Organizations of all types and sizes need well-trained professionals to compete in this connected, global world. You can find more information here.

Login At Your Convenience

Courses are self-paced and supported by qualified faculty. Students work on their reading, assignments, and quizzes on their own time. This flexibility allows students to study while navigating the rest of their busy lives. Our courses and programs have completion deadlines, but beyond that, students can complete the work on their own schedule. Instructors are always available for questions and support. Students are not required to attend any scheduled class meetings.

Features

Interactive Online Learning that Fits Your Schedule

Washington Technical Institute understands that you have a busy schedule and that you are looking for a school that will fit into your lifestyle. Our virtual classroom helps you fit your education into your life. Our synchronous sessions are designed to help provide additional instructor-led activities and interactions to help with some of the more complex topics. No need to worry, though…if you miss a session, they are all recorded! You can connect with your instructor on questions you have at any time.

What You Get With This Program:

Undergraduate Certificate In Marketing
Foundational Accounting Knowledge & Training
Online Digital Textbook Access & Comprehensive Online Resources
Access To Highly Qualified Instructors That Are Experts In Their Field
Freedom To Complete Courses At Your Own Pace
Personalized Career Counseling
Access To MyPlan & Résumé Builder

Check out the video below for a walkthrough of our platform!

Program Starts

This program starts every day which means you do not have to wait to get started on your education!

Technology Requirements

Students will need to have access to the internet as well as a computer or Chromebook to complete this class. Using a tablet, or phone will not be possible for this program given the nature of the material.

Tuition

Ask Our Student Affairs Counselors About Special Tuition Options
Call Today 1-800-371-5581

Tuition Includes:

24/7 Access to WTI Interactive Online Classroom
Hands-on Instruction by qualified instructors
Audio Lectures (downloadable)
Lifetime Career Development Guidance
No Interest Installment Plans

Total Tuition: $2,900

Available Payment Options & Financing

Pay in full
Interest-free installment plan with payments as low as $125 per month.
Employer Reimbursement (check with your employer)
Private loans from our partners Meritize & Climb Credit

Learn More About Our Lending Partners

Meritize Financial Assistance

Click Here To Learn More About Meritize Financial Assistance

We have partnered with the Meritize Platform to provide our students with financing options to fund your education. With a Meritize Loan, you can get credit for your merit and potentially improve your loan options by sharing your academic history or military background, if approved, full deferment during school is available for certain products.

Fixed and variable interest rates available with flexible payment options, including payment deferral until graduation.
Customer support available 6 days per week
0.25$ interest rate deduction if you sign up for autopay***

Click Here To Apply For Meritize Financial Assistance!

Climb Credit Financing Options

Climb Credit is a new kind of student lending company that focuses on financing career-building programs to help students get a high return-on-investment from their education.

Climb Offers:

A quick online application - with the ability to add a cosigner - completed in as little as 5 minutes with no impact to credit score
Prepay, in part or in whole, at any time without penalty
Instant decisions 95% of the time, with the ability to accept and e-sign your documents in just a few clicks
Friendly and responsive customer service available by email (hello@climbcredit.com), phone (888-510-0533), and instant chat from 9am to 9pm Eastern.

Click Here To Learn How To Submit Your Climb Credit Application

Curriculum

BUS-300: Introduction To Business

In this up-to-date, comprehensive survey, BUS-300 addresses forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship and global issues, while new coverage examines the impact of social media on business, international business, green and socially responsible business, and sustainability

BUS-306 Principles of Marketing

In this introductory Marketing course, students learn the experience and process of actually doing marketing, not just the vocabulary associated with it. BUS306 is broken into five dominant themes of marketing: service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. There is also updated coverage of developments in the influence of social media to empower consumers and marketing’s use of social media. This includes sentiment analysis, mobile marketing, and customer service and complaint tracking as a communications and promotions channel.

BUS-422 Consumer Behavior

BUS422 focuses on the varied topics related to the consumer behavior discipline with a particular focus on the contemporary issues of consumerism, marketing, and social media. This course is about a subset of behaviors—the psychology and sociology of human behavior as it relates to consumer decision making and action. Shopping, buying, and consuming goods and services that deliver desired benefits is a major focus as well. Understanding what benefits consumers are seeking and how they make decisions, shop, buy, and actually consume helps marketers develop and carry out more effective marketing strategies.

BUS-424 eMarketing

This course combines academic theory and practical experiences to thoroughly cover all aspects of online marketing. Topics covered include: Search Engine Marketing, Affiliate Marketing, Web Analytics and Conversion Optimization, Web Development, Online Copywriting, Online Advertising, WebPR, Online Reputation Management, Pay Per Click Advertising, Viral Marketing, Social Media Marketing, Search Engine Optimization, and eMarketing Strategy.

BUS-425 Developing New Products & Services

A central theme of BUS425 is that there is a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. This course will provide students with this notion and how to manifest it as a contributing employee at any company.

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Washington Technical Institute is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning

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Certificate in Marketing Online