Strategic Management

Master strategy formulation and execution in this Strategic Management course. Learn competitive analysis, global strategy, innovation, ethics, and governance while applying frameworks to real-world case studies of leading companies.

Course Description

The Strategic Management course provides students with the tools and perspectives needed to guide organizations in creating and sustaining long-term competitive advantage. Using Strategic Management: Theory & Cases, 14th Edition by Charles W. L. Hill and Melissa A. Schilling, students will explore the processes of strategy formulation, implementation, and evaluation across business, corporate, and functional levels.

Core topics include external and internal analysis, industry dynamics, technology, innovation, global strategy, corporate diversification, organizational design, and ethics. Students will also examine corporate governance and social responsibility as integral components of strategy. With 31 diverse case studies featuring organizations such as Tesla, Google, and IKEA, learners will apply strategic frameworks and analytical tools to real-world business challenges.

This course is designed for students pursuing careers in management, consulting, entrepreneurship, and executive leadership. By the end, learners will be able to analyze environments, identify opportunities and threats, evaluate strategic alternatives, and recommend actionable solutions. The emphasis on practical case work equips students with the critical thinking and decision-making skills required to design and implement strategies that enhance organizational performance in competitive and global markets.

Textbook: Strategic Management: Theory & Cases (14th Edition) by Charles W. L. Hill and Melissa A. Schilling (Copyright 2024)

Course Objectives

Analyze the process of strategic management and the roles of strategic leadership.

Assess external and internal environments to identify opportunities, threats, strengths, and weaknesses.

Apply strategic frameworks to business-, corporate-, and functional-level strategic decisions.

Evaluate innovation, diversification, and global strategies for pursuing competitive advantage.

Implement corporate social responsibility, governance, and ethical considerations into strategic planning.

Demonstrate proficiency in case analysis through written strategic evaluations and recommendations.

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Course Contents

Strategic Leadership: Managing the Strategy‑Making Process for Competitive Analysis

External Analysis: The Identification of Opportunities and Threats

Internal Analysis: Resources and Competitive Advantage

Business-Level Strategy

Building Competitive Advantage and Executing Business-Level Strategy Through Functional Strategy

Business-Level Strategy and the Industry Environment

Strategy and Technology

Strategy in the Global Environment

Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

Corporate-Level Strategy: Related and Unrelated Diversification

Corporate Governance, Social Responsibility, and Ethics

Implementing Strategy Through Organization

Appendix A: Analyzing a Case Study and Writing a Case Study Analysis

Appendix B: 31 Case Studies across Industries and Organizations

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This course may be purchased individually or as part of the certificate programs listed below.

Business Management & Leadership

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Strategic Management

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