BUS-111: Introduction to Business

Learn the fundamentals of business in this flexible online course. Explore management, marketing, finance, HR, and entrepreneurship while gaining real-world insights to support career growth or further study in business.

Course Description

The Introduction to Business course provides students with a solid foundation in the principles and practices that drive today’s global economy. Covering key areas such as management, marketing, human resources, finance, and entrepreneurship, the course explores how different business functions connect to create successful organizations. Students will examine forms of business ownership, ethical and social responsibility, and the impact of globalization on decision-making.

Designed for learners preparing to enter or advance in the business field, this course blends theory with real-world applications. Through case studies, examples, and applied exercises, students will develop a practical understanding of how businesses operate and compete. Emphasis is placed on building critical thinking skills, analyzing business strategies, and applying concepts to everyday workplace challenges.

By the end of the course, students will be able to interpret financial information, understand customer and employee needs, and evaluate strategies for effective management and growth. This course prepares learners for more advanced business study and supports career readiness in areas such as management, entrepreneurship, marketing, and finance.

Textbook: Foundations of Business (7th Edition) by William M. Pride, Robert J. Hughes, and Jack R. Kapoor.

Course Objectives

Explain the basic functions and environments of business in the modern economy.

Analyze ethical, social, and global factors that influence business decisions.

Compare different forms of business ownership and evaluate entrepreneurial opportunities.

Apply management principles to organizational design, leadership, and production processes.

Assess strategies for recruiting, motivating, and retaining employees.

Demonstrate understanding of marketing concepts, customer relationships, and product distribution.

Interpret financial and accounting information to support sound business decision-making.

Starting is Easy

Want to learn more about earning your accredited high school diploma? Just enter your name and email below, and we’ll send you a series of helpful emails to guide you through the process.

Course Contents

Part 1. The Environment of Business

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Part 2. Business Ownership and Entrepreneurship

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Part 3. Management and Organization

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Human Resources

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Marketing

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Information, Accounting, and Finance

Exploring Social Media and e-Business

Using Management and Accounting Information

Mastering Financial Management

Single Course or Program Option

This course may be purchased individually or as part of the certificate programs listed below.

Business Management & Leadership
Business Law
Applied Economics
Business Administration

Recommended Prerequisites

Accreditation You Can Trust

Washington Technical Institute is fully accredited by the Middle States Association Commissions on Elementary and Secondary Schools (MSA-CESS)—a regional accrediting agency recognized for setting high standards in education. This accreditation affirms that our programs, operations, and outcomes meet rigorous academic and institutional benchmarks. MSA-CESS accreditation is a mark of quality that ensures our students receive an education that is both credible and respected. It also means WTI is committed to continuous improvement, student success, and accountability at every level.