Individuals working in advertising and promotions or as market research analysts, marketing managers, or SEO (search engine optimization) managers play an essential role in getting the word out about a company, products, or any new initiative. For that reason, they work across a variety of industries. They might work on a social media engagement strategy, research and implement online or in-person awareness campaigns, or evaluate the effectiveness of a company’s current marketing campaign. They can also find positions as sales reps, purchasing agents, and sometimes even public relations specialists.
If you are a good communicator and team player with strong organizational, creative, and analytical skills, then a career pathway in marketing is a strong choice for you.
According to the Bureau of Labor Statistics (BLS), between 2020 and 2030, the field of marketing is set to increase at a rate of 10%, about average growth. That’s good news for people looking to obtain an entry-level position or those who are hoping to earn a certificate in marketing and advance in their field.
The median pay for this specific type of work within these career pathways is anywhere between $63,000 to $133,000 per year, according to the BLS. These estimates are for individuals who have their bachelor’s degree, but because educational opportunities like the Marketing Certificate Program offered through Washington Technical Institute are becoming much more accepted as individuals try to avoid a mountain of student debt, entry level positions are now available to those who have any experience in the field and have worked through intensive programs like these certificates.
Level of Education
A bachelor’s degree is the main route to a career in advertising, promotions, or marketing. A degree specializing in business, marketing, or communications can be a useful approach to finding role in the field. However, a marketing certificate added to any other degree or experience in marketing is a great way to secure an entry-level position. If you’ve already got a degree in one of the main areas, then a certificate can help you show that you’re keeping up with trends and are ready for a more senior role where you can put your up-to-date training, analytical skills, and creativity to use.
Washington Technical Institute’s self-paced, fully online Certificate in Marketing can be completed in 8 months or fewer, with daily start dates. Such flexible start dates makes this program unique and much more accessible for our students. An additional benefit of WTI’s programs is that we offer affordable pricing and monthly payments to help our students leave school without debt.
Although our goal is to help our students graduate their programs with little to no debt, we also recognize that some students might need to utilize a loan for their educational investment. We are excited to announce our partnerships with Climb Credit or Ascent, student lending companies focused on financing career-building programs.
If you’re ready to enroll and start your training to enter or improve your role in marketing, you can register for your program online through our website. Still have questions about our programs? Feel free to call us at 800-371-5581 or text us at 952-465-3702. Our admissions specialists will be happy answer whatever questions you have.