Certificate in Digital Marketing

Interactive Online Learning that Fits Your Schedule

Washington Technical Institute understands that you have a busy schedule and that you are looking for a school that will fit into your lifestyle. Our virtual classroom helps you fit your education into your life. Our synchronous sessions are designed to help provide additional instructor-led activities and interactions to help with some of the more complex topics. No need to worry, though…if you miss a session, they are all recorded! You can connect with your instructor on questions you have at any time. 

What You Get With This Program:

• Undergraduate Certificate In Digital Marketing
• Foundational Marketing Knowledge & Training
• Online Digital Textbook Access & Comprehensive Online Resources
• Access To Highly Qualified Instructors That Are Experts In Their Field
• Freedom To Complete Courses At Your Own Pace
• Personalized Career Counseling
• Access To MyPlan & Résumé Builder

Check out the video below for a walkthrough of our platform!

Program Starts

This program starts every day which means you do not have to wait to get started on your education! 

Technology Requirements

Students will need to have access to the internet as well as a computer that can work with the software used in this program. Using a Chromebook, tablet, or phone will not be possible for this program given the nature of the material. Most software used will be open-source, free downloads. However, students may need to purchase short-term subscriptions to software. The benefit of students purchasing this software themselves is that all the work they do will stay with them and they will have access to it after they complete their program with WTI. 

Ask Our Student Affairs Counselors About Special Tuition Options
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Tuition Includes:

• 24/7 Access to WTI Interactive Online Classroom
• Hands-on Instruction by qualified instructors
• Audio Lectures (downloadable)
• Lifetime Career Development Guidance
• No Interest Installment Plans

Total Tuition: $2,900

Available Payment Options & Financing

• Pay in full
• Interest-free installment plan with payments as low as $125 per month.
• Employer Reimbursement (check with your employer)
• Private loans from our partners Meritize & Climb Credit

Learn More About Our Lending Partners

Meritize Financial Assistance

Click Here To Learn More About Meritize Financial Assistance

We have partnered with the Meritize Platform to provide our students with financing options to fund your education. With a Meritize Loan, you can get credit for your merit and potentially improve your loan options by sharing your academic history or military background, if approved, full deferment during school is available for certain products.

Climb Credit Financing Options

Climb Credit is a new kind of student lending company that focuses on financing career-building programs to help students get a high return-on-investment from their education.

Climb Offers:

• A quick online application - with the ability to add a cosigner - completed in as little as 5 minutes with no impact to credit score
• Prepay, in part or in whole, at any time without penalty
• Instant decisions 95% of the time, with the ability to accept and e-sign your documents in just a few clicks
• Friendly and responsive customer service available by email (hello@climbcredit.com), phone (888-510-0533), and instant chat from 9am to 9pm Eastern.

Click Here To Learn How To Submit Your Climb Credit Application

Course Syllabus

MAR-101: Internet Marketing

MAR-101 provides the foundations and basic principles of marketing products and services on the internet. This course also discusses a wide variety of internet marketing related topics, including the essential internet marketing tools, and how to develop internet marketing strategies and programs. MAR-101 also connects some basic business concepts, such as business models, business relationships, customer service, and privacy, to the ever-evolving digital world.

MAR-102: Marketing Research

This course provides a fundamental understanding of marketing research methods employed by well-managed businesses. MAR-102 is broadly structured to follow the steps in the marketing research process by covering topics such as: problem definition, research design (exploratory, descriptive and causal), data collection methods, questionnaire design and attitude measurement, sampling schemes, and data analysis. This course emphasizes both the qualitative and quantitative aspects of marketing research.

MAR-103: Contemporary Marketing

MAR-103 is a concentrated study of how today’s successful businesses market and sell their products and services. Due to the constantly evolving landscape of social media and digital advertising, this course focuses on the most recent industry developments and prepares students to be able to successfully apply this knowledge to real-world situations. MAR-103 is packed with case studies and concludes with students designing their own marketing plan for a real product.

MAR-104: Social Media Marketing

MAR-104 has an explicit focus on the marketing use of popular social media platforms, including both those that are well established and those that are emerging. Conceptual frameworks and the explication of a social media marketing plan are illustrated using a strong example. This course discusses a variety of social media initiatives to help students keep up with the latest developments and includes current social media marketing campaigns and developments, preparing students for today’s ever-changing world of social media marketing.

MAR-105: Integrated Marketing Communications

MAR-105 helps students explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data, and analytic techniques. The course focuses on the fundamentals of advertising and sales promotion, including planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. MAR-105 focuses on emerging topics, such as the popularity of apps, social media outlets, online and digital practices, and viral communications.