Digital marketing is projected to experience average growth of 10% between 2020 and 2030, according to the Bureau of Labor Statistics. This career path primarily deals with email, social media, blogs, and other web-based advertising to create visibility of a brand’s name and popularity. As the field grows, an online digital marketing certificate will offer many opportunities for job-seekers with the right drive, education, and experience.
Here are the top careers related to digital marketing in order of median salary.
Content Specialist
Content specialist’s work focuses mainly on writing about a business or their products and creating the content to draw attention to the brand. Content specialists are often the company’s contributors to their social media posts and blogs as well.
Most content specialists have earned their bachelor’s degree in areas such as marketing, advertising, or communications. The current mean salary is $65,000, based in part on the education of the worker, but mostly based on the knowledge and skills they bring to the job opening. Content specialists must be excellent writers because this career path involves lots of writing, editing, & other communication skills. Although writing is the primary skillset involved in being a content specialist, some experience in sales and marketing is beneficial as well.
Email Marketing Specialist
The primary function of an email marketing specialist is to send out emails to and between clients, customers, and potential customers. Their goal is to help a brand’s visibility grow through their targeted email marketing.
Earning a bachelor’s degree in marketing, communications, or public relations will help you find a role as an email marketing specialist. You can expect to find that the median salary for a role like this is $62,150, but your salary will depend on your knowledge and skills. Email marketing specialists develop strategies for increasing brand awareness, customer loyalty, and customer engagement. That means that skills in verbal communication, both oral and written, will be essential, and experience with those skills is a must for this competitive field.
Social Media Marketing
Working as administrator of a business’s social media platforms, a social media marketing specialist is responsible for posts that promote the business’s or product’s social media growth and brand recognition across media platforms.
The recommended pathway for a career in social media marketing is a bachelor’s degree in an area such as business, public relations, or communications in addition to past job experiences related to the field. Once you have the education and experience, you can expect a median salary of $56,770. The skills you need to earn the position and salary related to social media marketing include a complete understanding of each individual social media platform as well as networking knowledge. Because social media marketing specialists have a lot of communication with the public – both good and bad – it’s important that strong communication skills and patience are evident in someone interested in this career pathway.
Search Engine Optimization Specialist (SEO)
A search engine optimization specialist makes sure a business’s website is set up in a way that optimizes their exposure online, in part by researching how to optimize their visibility on Google.
This career pathway generally requires a bachelor’s degree in business, marketing, communications, or information technology, and offers a median salary of $46,000. However, most SEOs are working toward a position as a digital marketing manager, whose salaries can range from $72,000 to $150,000 and beyond. SEOs will be expected to have strong analytical and critical thinking skills in order to complete their marketing research and make decisions related to the data they collect. Strong written communication skills are also important for anyone considering a career as a search engine optimization specialist.
If you’re interested in exploring a Digital Marketing certificate, Washington Technical Institute’s eight month digital marketing certificate program is here for you with a self-paced program that you can begin within one business day after enrolling. Whether you are interested in a digital marketing certificate to add to your current experience or to get a taste for what digital marketing involves, you can start your journey today by enrolling now.
