Credits: 3 Credits (126 Clock Hours)
Self-paced: 4-month completion deadline.
Dive deep into the dynamic world of online marketing with a course that seamlessly blends academic theories with hands-on practical insights. This comprehensive exploration touches upon every significant facet of online marketing—from the nuances of Search Engine Marketing and the strategies behind Affiliate Marketing to the intricacies of Web Development and the art of Online Copywriting. Get acquainted with the game-changers in today's digital age such as Online Reputation Management, Viral Marketing, and Social Media Marketing. The course goes beyond conventional wisdom to impart a profound understanding of the eMarketing landscape, including pivotal areas like Search Engine Optimization and the strategic art of eMarketing.
What you'll learn:
- Delve into the history of the Internet and its transformative journey.
- Explore the metamorphosis of e-mail into a potent eMarketing tool.
- Weigh the pros and cons of online marketing, examining its strengths and pitfalls.
- Experience the digital world from the vantage point of discerning customers.
- Comprehend the indispensable role of search engine optimization in today's business milieu.
- Understand the ethical, social, and regulatory considerations unique to online marketing.
- Chart the future of advertising by gauging the growing significance of mobile marketing.
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Courses are self-paced and supported by qualified faculty. Students work on their reading, assignments, and quizzes on their own time. This flexibility allows students to study while navigating the rest of their busy lives. Our courses and programs have completion deadlines, but beyond that, students can complete the work on their own schedule. Instructors are always available for questions and support. Students are not required to attend any scheduled class meetings.
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Washington Technical Institute is Regionally accredited by the Middle States Association CESS, and licensed by the Minnesota Office of Higher Education as an institution of higher learning